Supreme Shoe Care

Project Info

The Client

Supreme Shoe Care is all about leather, and looking after leather products to maintain their overall condition. They stock exclusive leather care products produced by leading British brands such as Loake Shoemakers and Selvyt, as well as their own range of top quality branded products and products from other respected brands in the industry. Based in Middlesex, Supreme Shoe Care initially came to us for a better understanding of eCommerce.

The Project

After fully understanding the brand and analysing Supreme Shoe Care’s current standing we found that the UX and UI design of their existing Magento 1 website was incredibly poor and required a redesign and advice to improve sales and conversion rates.

Supreme Shoe Care welcomed our advice and encouraged us to redesign their UX and UI with a new customer focus. We planned the user journey through every aspect of the site, redesigning pages to a more industry standardised layout. We also fixed an issue on each product page which permitted checkout with only PayPal as the payment provider, which would have contributed to poor conversion rates.

The Outcome

Since redesigning the store, Supreme Shoe Care has seen a dramatic increase in conversion rates. We continue to provide them with ongoing support and have even provided specialist training with their Magento eCommerce store to ensure their continued success.