Project Info

The Client

Clothesminded is a London based online retailer which specialises in clothes for young women, inspired by the catwalks. Established in 2013, Clothesminded came to us in its early days, relying on our extensive experience in fashion eCommerce to help them to create a brand which would appeal to its target market of 16–25 year-old females and allow their Magento website to compete with the likes of Primark, Topshop and ASOS.

The Project

We conducted heavy market research on the target market and competitors in order to find Clothesminded’s unique selling point. We played a heavy consultative role throughout the entire project and had full control of driving the eCommerce planning. Our Magento designers worked tirelessly to create a brand identity which would become a household name.

The Outcome

Clothesminded are now in their third year of business and have seen their dream grow from strength to strength. Their product listing has doubled and customer feedback has been nothing but positive.