Alfa Fiat Parts

Magento 1 Development.

Alfa Fiat Parts is the sister website of Coastal Motorhomes, one of our longest running Magento partners. They specialise in vehicle parts, specifically for Alfa Romeo and Fiat automobiles, and are the number one stockist for both manufacturers in the UK.

The Project

Nick of Coastal Motorhomes approached us with the idea of launching a website dedicated to Alfa Romeo and Fiat vehicle parts seperate from the Coastal Motorhomes brand. Having already worked extensively with Nick on Coastal Motorhomes, we were more than happy to build the Alfa Fiat Parts Magento 1 website. We have connected the new store with Coastal Motorhomes’ existing Amazon and eBay stores via M2E Pro, and integrated Tecdoc, a sophisticated API that is capable of automatically populating car parts websites with images, descriptions and attributes fetched from a master database. We also integrated Google Cloud Printer to automate the process of printing invoices, and Shiptheory, a fully automated shipping integration program.

The Outcome

The launch of Alfa Fiat Parts in 2019 has taken Coastal Motorhomes’ business to the next level, establishing a strong second brand for them to sell vehicle parts without doubling their workload on a day-to-day business by automating time consuming processes such as invoicing and shipping.



Alfa Fiat Parts


1 year & ongoing


Magento 1 Development / Multi-Channel


Bespoke Product Search System / M2E Pro (Amazon & eBay) Integration / Tecdoc Integration