Website speed and revenues are directly proportional
“Approximately 40% Of The Customers Will Abandon The Ecommerce Store If It Takes More Than 3 Seconds To Load.”
“Approximately 79% Online Shoppers Who Are Not Satisfied With The Store’s Performance Will Not Return Back To The Same Store Again For Shopping.”
“Approximately 44% Online Shoppers Will Mention To Their Friends About A Bad Shopping Experience.”
Research suggests that Load time affects the bottom line of your eCommerce store
Bad performance can unquestionably undo all the good work done on other areas of your Magento eCommerce store. This means that you are at risk of losing all the money, time and effort invested so far in the eCommerce business.
A sluggish webstore can easily drive your potential customers away to your competitors. Not just this, it can also affect your Search Engine Result Pages (SERP) rankings adversely.
It is extremely important for your eCommerce store to have fast load speed to achieve a smooth user experience and thus enhance sales.
Our recommendations for improving Magento 2 website performance/speed:
At Web’s The Word we understand the work that goes into a speed optimisation project. Having worked with Magento since its inception, and Magento 2 since its release in 2015, we’ve established a deep understanding of the importance of quick load times and how to achieve them. For one of our client’s, we recently achieved page load speed of 976 ms.
On this project (F&P Interiors) where we thoroughly took into account all the solutions for achieving better speed performance, we implemented the following solutions:
- Magento Server Optimisation
For the front-end to show up fast in the browser, the server environment is reviewed and optimised to enhance the delivery of content to the webstore.
Enabling and modulating the caching systems within magento helps improve optimized website performance. Varnish is one of the most popular caching solutions for rendering dynamic content to the magento store.
- Optimising image size
Most magento stores use images extensively across the website and it is useful for driving customer engagement. However, such images can cause a delay in loading of the website pages, especially if not optimised. Thankfully, there are several ways by which the images can be compressed to ensure lightning fast speed. In many cases, images can be downsized without affecting the quality using available software solutions.
Your magento website theme can run faster if you can make the page size smaller. One of the ways to do it is by minifying the HTML. Magento 2 supports page minification out of the box.
- Merging of CSS and JS
- Uninstall irrelevant extensions
When we use an extension in the magento store, it loads more CSS sheets, http requests and Js files. Thus, running extensions can have an effect on the performance of the store. Thus, carefully examining and removing the unnecessary extensions can help improve the website speed.
Secret Weapon To Enhance Magento 2 Load Speed/Key Recommendations:
Here is the most important part that we did that helped improve the load speed from seconds to milliseconds.
- Image lazy Load:
In an image heavy site, we generally use lazy loading images for speed optimisation. This involves deferring off-screen images to load after the above-the-fold content is loaded. As the user scroll down the page, the placeholder images quickly fill up the real images for preview. In layman terms if the users do not scroll all the way down, the images there may not be loaded at all, having a direct impact of the speed load of your magento ecommerce store.
- Eliminate render-blocking JS:
- Navigation cache on reload of pages:
This step is specifically beneficial for speed improvement in magento stores where there are multiple categories and sub-categories in the top navigation menu.
Everytime the user clicks on a new category page, the navigation menu reloads. However, since the navigation menu is same it can be cached to improve speed. For eCommerce sites with heavy navigation menu, the impact on speed is huge.
Is your Magento eCommerce site in the slow lane despite having good functionality and design? Are you losing out on competition because of your sluggish eCommerce store? Is your page load speed impacting your SERP rankings adversely? Get in touch for a free analysis.