Magento UX Design

The design and overall user experience (UX) is the heart and soul of your Magento website. These not only establish a first impression when a visitor initially lands on your website, but influence their ongoing engagement and the chance of sealing their transaction. Conversion rates depend on impressive design and UX, which is why we don’t treat it like any other step of setting up a Magento website.

The design of your website should communicate your brand in a simple but sophisticated manner; without overwhelming customers, you want to give them a recognisable and aesthetically pleasing website to navigate. Our Magento certified developers work closely alongside merchants to understand their brands, and deliver bespoke designs which provide an outstanding user experience for their customers.

Our deep experience with Magento, our understanding of eCommerce best practices and our knowledge of the platform’s cutting edge functionality are the basis for our Magento UX design services. Throughout the process we will look to create:

  • Intuitive navigation which flows smoothly for a stress-free shopping experience.
  • A responsive design which works seamlessly on all devices and browsers.
  • An optimised checkout which keeps transactions going through and conversion rates high
  • A structured catalogue which ensures that customers can easily find what they’re after.
  • A user-centric design which gets customers through your checkout and brings a smile to their face.

If you’re looking to improve your branding and increase conversion rates, we hold the formula.
Get in touch and see how we can help.

Our Magento Design Services

In the world of eCommerce, you face so much competition; simply offering a quality product is not always enough to get to where you want to be. Your website needs to have a distinguished design which stands out, and a user experience which makes customers stick around. At Web’s The Word we’ll aim to not only create a compelling shopping experience, but to imprint your brand and values into the minds of your customers. As a reliable Magento development company, we offer:

Magento Web Design Strategy & Consultation

Our Magento certified developers will put together a Magento design strategy unique to your brand and your needs – all with the goal of driving more sales, and establishing brand loyalty between you and your customers.

Magento UX Design

Our Magento experts will evaluate user behaviour patterns, creating a wireframe that revolves around delivering the greatest user experience (UX) that you could envisage for your Magento store.

Magento UI Design

We’ll create an intuitive user interface (UI), ensuring that customers can find their way around your website with minimal hassle or confusion. A charming shopping experience is the priority, and that’s what we’ll aim for!

Magento Theme Design

Our team is experienced in theme creation, and can cook up something bespoke to your needs in order to set you apart from your competition.

Magento Theme Integration

We’re happy to integrate an existing theme for you if you’ve already found one which suits your needs; it’s an easy process for us and we can perform any customisations that you require.

PSD to Magento Theme Conversion

If you have design PSDs in place, that’s perfect; we can convert them to a Magento theme, bringing the design to life exactly as you’d envisaged.

Mobile Responsive Magento Theme

All of our themes are mobile and tablet friendly; we ensure that your customer’s choice of technology will not stand in the way of their experience or your growth.

Magento Design Process

Effective design and UX can be the decisive factor in turning visitors into customers, while a lacklustre design can be the ultimate roadblock which prevents conversion. The goal of our Magento design process revolves around delivering a look, feel and voice which communicates your brand and is in line with your business objectives.

Impressive design and UX doesn’t just happen; it is the result of careful analysis of data and user research, and a response to how users interact with the Magento store. Here are the steps that we cover throughout a Magento design project:

Design Strategy

As is the case with everything that we do, strategy is crucial. As a starting point, we’ll have a discussion with you to pin down your business goals, brand personality, design expectations, target audience, internal processes and everything else that will have an effect on how we approach the design process. We’ll also conduct extensive research on user behaviour, the industry that you’re working in and your competitors within the industry. Web’s The Word has deep experience in the world of eCommerce; this, combined with research unique to your project, allow us to piece together a design strategy that gives the best chance of success.

Creating Sketches & Wireframes

The next step is to begin preliminary sketches on paper, based on our prior discussions and the findings of our research. This turns ideas into a solid layout and allows us to consider the positioning of elements, their associations and their functionality. We create wireframes which allow us to find the perfect balance between technical performance and user experience. We also develop clickable prototypes, giving merchants a better picture of how the store will function when the design is brought to life.

UX and UI Design

When we have approval from the merchant, we’ll get started on a unique design solution that is best suited to allow business growth. Everything that we do, from creation of visual elements to the UX flow, is created with the unique brand personality and expectation of the customers in mind. This approach, combined with the unrivalled functionality offered by Magento, allow us to conceive Magento designs of the highest quality.

What Next?

Our design team’s job isn’t finished when the design has been created; throughout the development stage there is non-stop discussion between design and development teams to ensure that the design is implemented with no hitches. We also offer ongoing support after launch, and can make further design improvements based on the early reaction to the redesign.